Our Privacy Policy
Last Updated: August 21, 2025
Introduction
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make purchases, create an account, or otherwise interact with our e-commerce store (collectively, the "Services"). Our Services are available only to customers in the United States, and we do not sell or ship to customers outside the U.S. By using our Services, you agree to the terms of this Privacy Policy and our Terms of Service.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other reasons. We will notify you of material changes by posting the updated policy on our website and, where appropriate, by email or other means. Your continued use of the Services after such changes constitutes your acceptance of the revised policy.
If you are a resident of California or other U.S. states with specific data protection laws, additional rights and information may apply, as detailed below.
Information We Collect
We collect personal information from you in various ways, including directly from you, automatically through your use of the Services, and from third parties. "Personal information" refers to information that identifies, relates to, describes, or can be associated with you.
Information You Provide Directly
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Account and Registration Information: When you create an account, sign up for newsletters, or place an order, we may collect your name, email address, password, phone number, billing and shipping addresses, payment details (such as credit card information), and preferences.
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Order and Purchase Information: For processing orders, we collect your name, email, shipping and billing addresses (U.S. addresses only), payment information, phone number, and details about your purchases.
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Communications and Support: When you contact us via email, chat, phone, or forms (e.g., for customer support, returns, or feedback), we collect your name, contact details, and any information you provide, including call audio if recorded for quality purposes.
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Marketing and Promotions: If you subscribe to emails, text notifications, or promotions, we collect your email address or phone number. By subscribing to text notifications, you consent to receive recurring automated marketing messages. Consent is not a condition of purchase. Reply STOP to unsubscribe. Message and data rates may apply.
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User-Generated Content: If you post reviews, comments, or other content on our site or social media, we collect the information you share.
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Employment Applications: If you apply for a job, we collect your name, contact details, resume, and related information.
Information Collected Automatically
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Usage Data: We collect information about your device, browser, IP address, network connection, location (inferred from IP, limited to U.S. locations), and how you interact with our Services, including pages visited, time spent, and referral sources.
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Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to recognize your device, track usage, serve personalized ads, and improve our Services. Cookies may include unique identifiers stored on your device. See the "Cookies and Tracking Technologies" section below for details.
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Analytics and Advertising Data: We collect data on how you engage with our site, emails, and ads, including browsing history, search terms, and interactions.
Information from Third Parties
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We may receive information from partners like payment processors (e.g., Stripe, PayPal), social media platforms (e.g., if you log in via Facebook or Google), analytics providers (e.g., Google Analytics), and advertising networks.
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Examples include fraud detection data, payment confirmation details, or demographic insights.
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If you use third-party payment services like Google Pay or Apple Pay, they may share zip code, email, or order details with us. Refer to their privacy policies for more information.
How We Use Your Information
We use your personal information for the following purposes:
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Providing and Improving Services: To process orders, manage accounts, fulfill purchases, handle returns/exchanges, provide customer support, and enhance user experience (e.g., personalizing recommendations).
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Payments and Fraud Prevention: To process payments, screen for fraud/risk, and comply with legal requirements using automated decision-making where appropriate.
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Marketing and Advertising: To send promotional emails, texts, or ads about products, sales, and updates. We may use your data to tailor ads and conduct marketing campaigns.
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Analytics and Research: To analyze usage patterns, improve our site, generate reports, and understand user preferences.
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Communications: To respond to inquiries, send order updates, and notify you of changes to our Services or policies.
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Legal and Security Purposes: To detect/prevent fraud, illegal activities, or threats; comply with laws, subpoenas, or regulations; and protect our rights, users, and business.
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Business Operations: For internal record-keeping, auditing, and in connection with mergers, acquisitions, or similar transactions.
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With Your Consent: For other purposes where you provide express permission.
How We Share Your Information
We do not sell your personal information for marketing purposes without your consent. However, we may share it in the following ways:
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Service Providers and Partners: With third parties that help us operate the Services, such as payment processors (e.g., Stripe, PayPal), shipping providers, cloud storage, analytics tools (e.g., Google Analytics, Shopify), marketing platforms (e.g., Klaviyo, Facebook Pixel), and IT support. These parties are bound to use your data only for our purposes.
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Business Transfers: In the event of a merger, acquisition, bankruptcy, or similar transaction, your information may be transferred to the acquiring entity.
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Legal Requirements: To comply with U.S. federal, state, or local laws; respond to court orders, subpoenas, or government requests; prevent fraud/illegal activities; or protect safety, rights, or property.
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Affiliates and Marketing Partners: With our affiliates or partners for joint marketing, advertising, or analytics, subject to their privacy policies.
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With Your Consent: When you direct us to share (e.g., social media integrations) or provide permission.
In the past 12 months, we have disclosed categories of personal information (e.g., identifiers, commercial information, internet activity) to vendors, affiliates, and analytics providers for business purposes like order fulfillment and advertising.
Cookies and Tracking Technologies
Cookies are small data files stored on your device. We use them to:
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Provide essential functions (e.g., shopping cart, login).
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Analyze performance and improve the site.
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Serve targeted ads via partners like Google, Facebook, and Bing.
You can manage cookies through your browser settings, but disabling them may limit site functionality. We do not currently respond to "Do Not Track" signals due to lack of industry standards. For opting out of targeted ads, visit the Network Advertising Initiative (https://www.networkadvertising.org) or Digital Advertising Alliance (https://optout.aboutads.info).
Security
We use industry-standard measures (e.g., encryption, firewalls, access controls) to protect your information. However, no method is 100% secure, and we cannot guarantee absolute security. We recommend using secure channels for sensitive data.
Data Retention
We retain your personal information as long as needed for the purposes described, such as maintaining your account, fulfilling legal obligations, or resolving disputes. For example, we keep order data for tax/audit purposes. Anonymous or aggregated data may be retained indefinitely to improve our Services. Upon account termination or request, we may delete or anonymize data, subject to legal requirements.
Your Rights and Choices
You have rights over your personal information, depending on your state of residence:
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Access, Correction, Deletion: Request access to, correction of, or deletion of your data.
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Opt-Out: Unsubscribe from marketing emails/texts via links in messages or by contacting us. Opt out of targeted ads as noted above.
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Portability: Request a copy of your data in a portable format.
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CCPA Rights (California Residents): Request disclosure of categories of information collected/sold/disclosed, deletion, or opt-out of sales (we do not "sell" data as defined under CCPA, but will honor requests). We do not discriminate against you for exercising rights. Verify requests by matching provided details (e.g., name, email, phone number) to our records. Use an authorized agent with proof of authorization.
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Nevada Residents: Opt out of potential future sales of data under Nevada law.
To exercise these rights, contact us using the details below. We may verify your identity and respond within required timelines (e.g., 45 days for CCPA). We do not knowingly collect or sell data from minors under 16.
Third-Party Links
Our site may link to third-party sites (e.g., social media, payment processors). We are not responsible for their privacy practices—review their policies.
Children's Privacy
Our Services are not intended for children under 13. We do not knowingly collect data from children. Contact us to delete any such data.
Contact Us
For questions, requests, or complaints, email us at [Your Email Address, e.g., privacy@yourstore.com] or mail to [Your Company Name, Address, City, State, ZIP Code].